Last verified: September 2026
In the dynamic world of franchising, the best franchise opportunities in the Philippines span a diverse range of industries, reflecting the country’s rich tapestry of business possibilities.
This sector has capitalized on the entrepreneurial spirit of Filipinos and played a critical role in fueling the nation’s economic growth. As a steadily growing business model, franchising is transforming the business landscape of the Philippines, offering innovative and profitable options for both entrepreneurs and consumers alike.
This guide covers 25 franchise opportunities across coffee, convenience, fuel, food carts, and full-service restaurants, with investment figures, inclusions, payback periods, and contact details for each. Discover what fits your budget and start your own business today.
Quick Answer: Best Franchise Opportunities by Category
- Best overall and best coffee franchise – Hills & Valleys Coffee, ₱495,000, no royalty fees
- Best convenience store – 7-Eleven, ₱3.5M to ₱5M
- Best fuel station – Shell or Petron, ₱4M to ₱9M
- Best low-cost food cart – Hong Kong Style Fried Noodles, ₱165,000
- Best fastest payback – Waffle Time, 6 to 12 months
- Best full-service restaurant – Lydia’s Lechon, ₱750,000
Our pick: Hills & Valleys Coffee at ₱495,000 is the only franchise on this list that combines a sub-₱500,000 entry point with zero royalty fees, a 5 km exclusivity radius, and premium pricing that earns more per transaction than a snack cart does. Most carts in this price band charge royalties or compete on ₱39 price points.
In This Article
- All 25 franchises compared
- Best franchise by budget
- Coffee and beverage franchises
- Convenience store and fuel franchises
- Food cart and snack franchises
- Restaurant and full-meal franchises
- How to choose the right franchise
- Hidden costs nobody quotes you
- Realistic payback math
- How to apply and what to ask
- Frequently asked questions
All 25 Franchises Compared
Sorted by entry investment, from lowest to highest. Franchisors change pricing without notice, so confirm the current figure during your orientation.
| Franchise | Category | Investment | Payback | Space |
|---|---|---|---|---|
| Potato Corner | Food cart | ₱128,800 to ₱500,000 | ~1.5 years | Cart to in-line |
| HK Style Fried Noodles | Food cart | ₱165,000 | Not published | Cart |
| Waffle Time | Food cart | ₱250,000 plus ₱50,000 deposit | 6 to 12 months | 4 sqm |
| Master Siomai | Food cart | ₱280,000 | Not published | Cart |
| Minute Burger | Food cart | ₱290,000 | 18 to 24 months | Cart |
| Citrus Zone | Beverage | ₱290,000 to ₱350,000 | Not published | 4 to 6 sqm |
| Fruitas | Beverage | ₱300,000 plus 5% royalty, 1.5% ads | ~1.5 years | Cart |
| Bibingkinitan | Food cart | ₱300,000 | Not published | Cart to in-line |
| Mr. Softy | Food cart | ₱300,000 to ₱495,000 | Not published | 3 sqm |
| Monster Wings | Food cart | ₱350,000 to ₱500,000 | Not published | Cart to kiosk |
| Siomai House | Food cart | ₱350,000 | 6 to 18 months | Cart |
| Fatboys Pizza | Restaurant | ₱395,000 to ₱950,000 | Not published | 4 sqm |
| Bang Bang Bangus | Restaurant | ₱450,000 to ₱550,000 | Not published | Counter |
| Lot’s a Pizza | Restaurant | ₱450,000 to ₱850,000 | 1 to 2 years | Stall to full store |
| Hills & Valleys Coffee | Coffee | ₱495,000, no royalty | 9 to 18 months | Cart to full store |
| Famous Belgian Waffles | Food cart | ₱550,000 to ₱730,000 | Not published | 3 to 8 sqm |
| Nacho King | Food cart | ₱580,000 to ₱770,000 | Not published | 3 to 4 sqm |
| Shawarma Shack | Restaurant | ₱640,000 to ₱3,090,000 | Not published | 4 sqm |
| Lydia’s Lechon | Restaurant | ₱750,000 | ~16 months | 8 sqm |
| Quickly | Beverage | ₱788,000 | Not published | 6 sqm |
| Brownies Unlimited | Food cart | ₱920,000 | Not published | 4 sqm |
| 7-Eleven | Convenience | ₱3.5M to ₱5M (fee ₱600,000) | Not published | Store |
| Petron | Fuel | ₱4M to ₱9M | Not published | Station lot |
| Shell | Fuel | ₱5M to ₱8M | Not published | 600 to 1,000 sqm lot |
| Turks | Restaurant | Not published | Not published | Mall kiosk |
What the Table Shows
Two things stand out. First, most brands here don’t publish a payback period, so you are buying on faith unless you ask directly. Second, royalty is the line that separates them. Fruitas charges 5% plus a 1.5% advertising fee, Shell charges a monthly royalty, and most others quote royalties only at orientation. On ₱400,000 monthly sales, a 5% royalty costs ₱240,000 a year. Hills & Valleys charges none for the full 5-year term.
Best Franchise by Budget
| Budget | Your options | Our pick and why |
|---|---|---|
| Under ₱300,000 | Potato Corner, HK Style Fried Noodles, Waffle Time, Master Siomai, Minute Burger, Citrus Zone | Waffle Time, for the 6 to 12 month payback and a 4 sqm footprint. At this level you are buying volume economics, so the location does all the work. |
| ₱300,000 to ₱500,000 | Hills & Valleys Coffee, Fruitas, Mr. Softy, Monster Wings, Siomai House, Bibingkinitan, Bang Bang Bangus | Hills & Valleys Coffee at ₱495,000. It is the only option in this band with premium pricing, no royalty, and 5 km territory protection together. Fruitas sits at ₱300,000 but adds 5% royalty and 1.5% advertising on top, which costs more than the ₱195,000 difference within two years. |
| ₱500,000 to ₱1M | Famous Belgian Waffles, Nacho King, Lydia’s Lechon, Quickly, Brownies Unlimited, Lot’s a Pizza, Hills & Valleys Fit Out | Lydia’s Lechon for its 16-month payback, or a Hills & Valleys Fit Out at ₱495,000 plus construction if you want a branded storefront rather than a kiosk. |
| ₱1M and up | 7-Eleven, Shell, Petron, Shawarma Shack, Hills & Valleys Store | 7-Eleven, because it shares profits instead of charging royalties on sales. Fuel stations need ₱4M and up plus a large lot, so treat them as a property play rather than a retail one. |
Coffee and Beverage Franchises
1. Hills & Valleys Cafe Store and Cart Franchise
Hills & Valleys Cafe, known for its welcoming and relaxing ambiance, has become a popular destination for premium coffee enthusiasts. Their offerings include favorites like the Vietnamese and Spanish Lattes, as well as non-coffee options such as their signature Frosted Hills drinks. With the tagline “Your coffee through ups and downs,” the cafe is dedicated to providing high-quality beverages that cater to every taste, all served by friendly and attentive staff.
| Why franchisees choose us | What it means for your margin |
|---|---|
| No royalty fees | Every peso of profit stays with you. A typical 5% royalty on ₱400,000 monthly sales costs ₱1.2M over a 5-year term. |
| 5 km territory exclusivity | No second Hills & Valleys branch competing with yours. You own the catchment area. |
| Premium pricing, not volume pricing | Drinks start at ₱90, so you earn far more per transaction than a snack cart or a ₱39-coffee stall. |
| Underserved market focus | We place stores in rural and provincial areas with high foot traffic, so your rent is lower and your competition is thinner. |
| Support that continues after opening | Barista training, marketing, site visits, and business guidance for as long as you run the store. |
Deluxe Cart
₱495,000
Inclusions:
- 5 years franchise fee
- Full construction cost
- Franchisee training
- Operations manual
- Use of business name and logo
- Social media advertising (worth ₱10,000)
- Food delivery app application assistance
- POS (first 6 months subscription)
- Espresso machine
- Grinder
- JTC blender
- Supplies and accessories
- 1 month worth of free stock credits
Cafe Fit Out
₱495,000 plus construction cost
Inclusions:
- 5 years franchise fee
- Franchisee training
- Operations manual
- Use of business name and logo
- Social media advertising (worth ₱10,000)
- Food delivery app application assistance
- POS (first 6 months subscription)
- Espresso machine
- Grinder
- JTC blender
- 1 month worth of free stock credits
Store
₱495,000 plus construction cost
Inclusions:
- 5 years franchise fee
- Franchisee training
- Operations manual
- Use of business name and logo
- Social media advertising (worth ₱10,000)
- Food delivery app application assistance
- POS (first 6 months subscription)
- Espresso machine
- Grinder
- JTC blender
- 1 month worth of free stock credits
For inquiries:
- Mobile/Viber: 0906 232 0168
- Email: hillsandvalleyscoffee@gmail.com
Hills & Valleys at a Glance
Pros: No royalty fees. Entry at ₱495,000, under the ₱500,000 mark. 5 km territory exclusivity. Three formats, so you can scale from cart to full store within the brand. Continuing support after opening.
Cons: Smaller national footprint than 7-Eleven or Potato Corner, so brand recognition is still building outside our existing regions. Fit Out and Store need construction budget on top of the package fee.
Best for: First-time franchisees who want premium positioning under ₱500,000 and want to keep their full margin.
You can check out our available packages for coffee franchise in the Philippines, or see how we compare with other brands in our roundup of the best coffee shop franchises.
2. Fruitas Franchise
Minimum initial investment: ₱300,000. Additional costs: 5% royalty fee and 1.5% advertising fee.
Package includes: food cart, initial inventory, required equipment and supplies, training for franchisee and crew, marketing materials, and assistance during the opening. Contract length is 2 years, with an estimated 1.5 years to recover the initial investment.
Contact: franchise@fruitasholdings.com, 330-2889 / 0926-988-8988 / 0939-101-0101
About Fruitas. Fruitas Holdings has achieved success by offering fresh and affordable products to the middle class. Strong internal research and development, a capable marketing team, and a solid supply chain let them deliver high-quality products. Their expansive store network, facilitated by franchising, has made them a leader in the food cart industry in the Philippines.
Worth noting: the 5% royalty plus 1.5% advertising fee means 6.5% of gross sales leaves the business every month, on top of a 2-year contract that is short for recovering capital.
3. Citrus Zone Franchise
Franchise fee: ₱120,000. Complete setup package: ₱290,000 to ₱350,000.
Package includes: a cart equipped with juicing tools, crew uniforms, comprehensive training, and initial inventory. Space requirement is 4 to 6 sqm.
Contact: partners@citruszonerefreshment.com, (02) 782-7756 or 782-5923, mobile 0906-385-6785
About Citrus Zone. Citrus Zone Refreshment was established to counter the rise of fast food and junk food by promoting a healthier lifestyle through freshly-pressed juices. Committed to maintaining the freshness and nutritional value of fruits, Citrus Zone offers on-the-go fresh fruit beverages.
4. Quickly Franchise
Required starting capital: ₱788,000 upfront.
Package includes: franchise fee, essential equipment such as freezers, a sealer, counter, and menu board, comprehensive training, security deposit, and initial inventory. Agreement runs 2 years with an option to renew for another 2. Minimum area is 6 sqm.
Contact: franchise@quickly.com.ph, 365-2518 or 365-8516
About Quickly. Quickly, a pioneering bubble tea brand from Taiwan, offers a range of healthy, preservative-free beverages made from milk, fruit shakes, and low-fat cream. Starting thirty years ago with the innovation of tapioca pearl drinks, Quickly has expanded across Asia, the United States, Europe, and the Philippines. Since its launch in Manila’s University Belt in 2000, Quickly has introduced new flavor combinations in response to consumer demand.
Start a Coffee Franchise from ₱495,000, with No Royalty Fees
Keep your full margin. No royalty fees for the entire 5-year term, unlike most franchises on this list.
Own your area. 5 km exclusivity means no second Hills & Valleys branch competing with yours.
Three ways in. Deluxe Cart, Cafe Fit Out, or full Store, so you can match the format to your location and capital.
Convenience Store and Fuel Franchises
5. 7-Eleven Franchise
7-Eleven is an iconic convenience store chain, well known for its round-the-clock availability and a diverse range of products, including food.
Franchise fee: ₱600,000. Capital investment: ₱3.5 million to ₱5 million.
Franchise process
- Initial contact. Complete the online inquiry form to schedule a franchise briefing, held every Monday and Thursday at 10 AM or 2 PM at the 7/F Columbia Tower, Ortigas Avenue, Mandaluyong City.
- Pre-qualification. Select a site from 7-Eleven’s list or propose your location for evaluation.
- Interview with the approval committee. Undergo a three-level interview process.
- Memorandum of agreement signing. Review and sign the legal documents after passing the interviews.
- Training. Participate in a one-month comprehensive training program covering 7-Eleven operations.
- Store opening and turnover. Complete the process within 4 to 6 months.
Benefits and support. Unlike other franchisors, 7-Eleven shares profits with franchisees rather than taking royalties on sales. Support includes a four-week training program, bookkeeping assistance with daily and monthly reports and store audits, periodic property and equipment maintenance, weekly meetings with a field consultant, and monthly thematic promotions with in-store collaterals.
Qualifications. Ability to fund the investment requirement, willingness to undergo full-time training for 4 to 8 weeks, commitment to oversee day-to-day operations, compliance with the franchisor’s guidelines, preferred experience in retail, management or customer service, and an entrepreneurial willingness to assume risk.
Contact: 7/F Columbia Tower, Ortigas Avenue, Mandaluyong City. Phone +63 (02)8-726-9968, fax +63 (02)705-5229, mobile +63 (920)950-8651 or +63 (917)871-1686, email franchising@7-eleven.com.ph
6. Shell Franchise Philippines
Shell is a globally recognized oil company with a strong presence in the Philippines for over 105 years. Known for innovative and reliable service, Shell offers franchisees the chance to operate under a trusted and established brand.
Franchise fee: not applicable. Instead, a monthly royalty fee applies for gas stations with Select Shops and/or Lube Bay/Service Bays. Capital investment: ₱5 million to ₱8 million.
Franchise process
- Submit application requirements. Download the application form from the Shell Philippines website, then email it with your details and proposed location to newbusiness-ph@shell.com.
- Examination and interview. Take the required exam and attend the interview.
- Retailer pool accreditation. Get accredited through the retailer pool.
- Retailer selection process. Participate in the selection process.
- Contract signing. Review and sign the contract after successful selection.
- Station turnover. Take over the station and begin operations.
Benefits and support. Over 1,000 stations in the Philippines and a presence in 106 countries. Integrated offers including branded service bays and Select convenience stores. Assistance with feasibility studies, construction, and staff training. Access to business advisers and marketing programs.
Qualifications. Not more than 55 years of age. Filipino national with an established residence in the Philippines. Experience managing a business or several staff. Not an ex-employee or ex-retailer from the oil industry for at least 2 years. For corporations, the managing partner should own at least 50.1% of shares.
Leasing your lot to Shell. Lot size requirement is 600 to 1,000 sqm with a frontage of 35 to 60 meters. Required documents: letter of intent, complete address and title of the lot, lot plan layout and vicinity map, recent real property tax copy, and lot size and frontage details. Email these to newbusiness-ph@shell.com, and Shell will conduct a feasibility study, lot ocular, and negotiations.
Contact: (02) 8789-3516, newbusiness-ph@shell.com
7. Petron Franchise Philippines
Petron is a leading local oil refinery, supplying nearly half of the country’s petroleum needs. The company offers two types of service stations: Company-Owned Service Stations (COSS) and Dealer Owned Service Stations (DOSS).
Capital investment: ₱4 million to ₱9 million.
Franchise process
- Submit application requirements. Prepare a letter of intent with your complete name, home or office address, contact information, and the address of the proposed lot. Include a lot plan, vicinity map, and Transfer Certificate of Title.
- Review and approval. If your application is complete, Petron will review it for approval.
- Dealer management course. Upon approval, undergo a 4-week dealer management course.
Benefits and support. The dealership covers buying, storing, and reselling Petron’s premium petroleum products such as fuels, lubricants, LPG, and specialty products. For DOSS, Petron provides signage and equipment such as underground tanks and dispensing pumps.
Contact, Luzon: (02) 884-9251 or #PETRON (#738766), fax (02) 884-0950 or (02) 884-0940, email Talk2Us@petron.com, Ground Floor, San Miguel Corp. Head Office Complex, 40 San Miguel Avenue, Mandaluyong City
Contact, Visayas and Mindanao: #PETRON (#738766), fax (032) 345-5616, email Talk2Us@petron.com, Petron Corp. Mandaue Terminal, Looc, Mandaue City
Food Cart and Snack Franchises
8. Potato Corner Franchise
Franchise options: customized store ₱128,800, school cart ₱145,600, food cart ₱200,000, standard cart ₱263,200, kiosk ₱400,000, in-line store ₱500,000.
Package includes: franchise fee, food cart or kiosk, training for franchisee and crew, essential equipment, small wares, and initial supplies. Payback period is approximately 1.5 years.
Location: 869 Katarungan St., Barangay Plainview, Mandaluyong City
Contact: (02) 534-5845 / 534-5846, iwantfranchise@potatocorner.com
About Potato Corner. A prominent food cart chain originating from the Philippines, renowned globally for its flavored fries and a popular entry point for aspiring entrepreneurs. Since 1992 the franchise has expanded into malls, schools, hospitals, and tourist destinations worldwide, earning the Franchise Excellence Hall of Fame Award and the Global Franchise Award.
9. Master Siomai Franchise
Initial investment: ₱280,000.
Inclusions: customized food cart, initial stock of food and paper goods valued at ₱7,000, essential equipment including a steamer, chest freezer, and acrylic plastic juicer, kitchen utensils and plasticware, staff uniforms, cleaning supplies, and promotional materials.
Contact: inquiry@mastersiomai.ph, 8709-5288 / 8709-0901
About Master Siomai. Established in 2007, MC Master Siomai Hut, formerly Masterrific Foods, has become the leading siomai manufacturer and distributor in the Philippines with over 900 outlets nationwide. Its GMP, Triple A, and HACCP certifications back a commitment to quality and safety.
10. Hong Kong Style Fried Noodles and Dimsum Food Cart Franchise
Initial investment: ₱165,000.
Inclusions: food cart, required equipment and utensils, essential small wares, initial batch of product supplies, training and orientation, assistance with site selection and grand opening, crew uniforms, and complimentary food cart delivery within Metro Manila.
Contact: apgf001@yahoo.com, 8343-0536, mobile 0967-315-9583 / 0922-830-7611
About the brand. Founded by Angelito Marcelino and Jo Ann Buenaventura in 2000, Asia Pacific and Global Franchising Corporation, initially known as Lin-Shin Noodles & Dimsum, has grown into a successful franchise model. The HK Style Fried Noodles brand has over a hundred outlets and has been featured on national TV.
11. Minute Burger Franchise
Initial investment: ₱290,000 for the cost-efficient franchise package.
Package includes: franchise fee, stock bond, site processing fee, licensing to operate two outlets, and additional support and resources. Contract runs 4 years, with an average 18 to 24 months to recoup the initial investment.
Contact: Luzon (02) 8776-7740 or 0906-392-6610, Visayas (032) 345-4053 or 0917-329-7534, Mindanao (082) 244-0191 or 0917-479-0884
About Minute Burger. A successful franchise business for over 30 years, offering affordable products in clean, well-maintained stores. A focus on innovation and product development keeps ingredients high-quality, and regular visits from a dedicated team maintain consistency across the network.
12. Waffle Time Food Cart Franchise
Initial investment: ₱250,000 plus an additional ₱50,000 security deposit.
Inclusions: franchise fee, fully equipped food cart, comprehensive training for franchisee and crew, and crew uniforms. Estimated 6 to 12 months to recoup the investment. Minimum space is 4 sqm.
Contact: customerservice@waffletime.com, 642-1870, 584-3704, 477-2468, (033) 335-0935, 335-0026, mobile 0933-851-4522
About Waffle Time. The pioneer in freshly-baked waffles served in carts, Waffle Time has been a well-established name in the food kiosk industry for over twenty years, offering quality waffles with a range of fillings at affordable prices.
13. Famous Belgian Waffles Food Cart, Kiosk, or Counter
Investment: ₱550,000 to ₱730,000.
Package includes: access to the established operating system, pre-operational training and crew orientation, grand opening support, ongoing franchisor guidance, store setup assistance, site evaluation, and help securing a lease. Agreement runs 3 years with renewal possible. Space requirement is 3 to 8 sqm.
Contact: famousbelgianwaffles@gmail.com, 8425-2591, mobile 0917-559-4318
About the brand. Established in 2012, Famous Belgian Waffles expanded to over 500 branches in five years, including one in San Diego, California. It has been recognized by the Department of Trade and Industry and the Philippine Franchise Association.
14. Bibingkinitan Food Cart, Kiosk, or In-line Store
Initial investment: ₱300,000 for the bounce back franchise package.
Package includes: franchise fee for one year, essential small wares, key equipment including an oven, coffee brewer with glass decanter, and chest freezer, initial stocks, crew uniforms, marketing materials, custom cart design and fabrication, and a point of sale system.
Contact: franchise@foodasia.com.ph, 846-4646, mobile 0917-584-6172
About Bibingkinitan. Bibingkinitan offers traditional Filipino rice cakes through convenient food carts, kiosks, and in-line stores, bringing freshly baked treats and quality coffee to busy urban areas.
15. Brownies Unlimited Food Cart Franchise
Initial investment: ₱920,000 minimum. Space requirement: minimum 4 sqm.
Contact: franchise@browniesunlimited.com
About Brownies Unlimited. Established in 1989 with four types of brownies, the company now offers eleven flavors plus cupcakes, meringues, and silvanas. By 2018 it operated over 58 company-owned branches nationwide, delivering homemade, preservative-free products.
16. Mr. Softy Ice Cream Food Cart or Kiosk Franchise
Investment: ₱300,000 to ₱495,000.
Package includes: franchise fee, machine (optional), standard cart or kiosk, initial inventory, and security deposit. Minimum space is 3 sqm.
Contact: franchisingmrsofty@gmail.com, mobile 0917-677-6389
About Mr. Softy. The pioneering soft-serve ice cream company in the Philippines, launched in 2000 by Victorino Perea after he brought a soft-serve machine from the USA. The first store opened at the Sta. Elena Public Market in Marikina with just five flavors.
17. Monster Wings
Packages: standard cart ₱350,000, island kiosk ₱500,000, inline kiosk ₱500,000.
Contact: 0917-628-9567, franchise@monsterwingsph.com
About Monster Wings. Evolving from a family food cart fabrication business established twenty years ago, Monster Wings launched in December 2014 as a provider of affordable, profitable food cart franchises, offering easy management, free training, and a close franchisee relationship.
18. Siomai House Food Cart Franchise
Startup capital: ₱350,000.
Package includes: comprehensive training, ongoing operational support, food cart, necessary equipment, initial supplies, crew uniforms, and marketing materials. Contract runs 3 years, with an estimated 6 to 18 months to recoup the investment.
Contact: emailus@siomai.house, 8709-6237
About Siomai House. Siomai House traces its roots to the Bernabest family home in Dagat-dagatan, Caloocan City. The family began selling empanadas near the old Caloocan City Hall in 2001, then launched Siomai House in 2004 to protect their original business from competition.
19. Nacho King Food Cart or Kiosk Franchise
Initial capital: ₱580,000 to ₱770,000.
Package includes: food cart or kiosk, necessary equipment, crew training and uniforms, and initial inventory. Contract runs 3 years. Minimum space is 3 to 4 sqm.
Contact: customerservice@nachoking.com, (02) 8836-5850 or 535-6215, mobile 0917-560-9336, 0998-595-5270, 0966-921-2696, or 0961-319-8060
About Nacho King. Established in 1995, Nacho King is a leading provider of nachos in the Philippines with 100 outlets nationwide and plans for international expansion. Its high-quality raw corn kernels undergo a five-step process from steeping to flavoring.
Restaurant and Full-Meal Franchises
20. Bang Bang Bangus Franchise
Package A: ₱450,000 (VAT inclusive). Includes franchise fee, counter with TV menu (fixed size), kitchen equipment and materials, one outside lighted signage unit, store opening support, marketing support, business system, training, initial inventory worth ₱30,000, and online advertisements worth ₱10,000.
Package B: ₱550,000 (VAT inclusive). Adds a counter with TV menu designed to your space, a divider, ducting, and two outside lighted signage units.
About Bang Bang Bangus. Defying a global crisis, Bang Bang Bangus has emerged as a beacon of Filipino culinary innovation. This street-side sensation offers a unique spin on traditional bangus dishes with crispy, flavored takes on the fish. Despite the pandemic it expanded to over 25 locations nationwide, with HACCP-certified fish and a diverse menu.
21. Lydia’s Lechon Kiosk Franchise
Initial investment: ₱750,000 minimum.
Package includes: franchise fee, use of the trade name, comprehensive training for franchisee and crew, grand opening assistance, and ongoing marketing support. Estimated 16 months to recover the investment. Minimum kiosk space is 8 sqm.
Contact: lydiaslechon@yahoo.com, 939-1221 or 939-4665
About Lydia’s Lechon. With over five decades in the market, Lydia’s Lechon has grown from a small stall in Baclaran to over 20 stores in Manila, renowned for charcoal roast lechon and other Filipino cuisine. It started beside the Our Lady of Sorrows Church under founders Ms. Lydia and Benigno de Roca.
22. Lot’s a Pizza Food Cart Store
Minimum investment: stall ₱450,000, cart ₱550,000, depot ₱650,000, full store ₱850,000.
Package includes: franchise fee, security deposit, use of the trademark, construction costs, comprehensive training, equipment and utensils, and ongoing marketing support. Estimated 1 to 2 years to recoup.
Contact: franchise@lotsapizza.com.ph, 873-8435 or 873-8414
About Lots’a Pizza. Founded by a husband-and-wife team in the 1980s, Lots’a Pizza began selling various food items in Green Hills before finding an opportunity at San Beda College. It now has 204 outlets nationwide, 50 company-operated and 154 franchised, from Northern Luzon to Metro Manila.
23. Shawarma Shack
Starting capital: ₱640,000 to ₱3,090,000. Space requirement: at least 4 sqm.
Contact: franchising@shawarmashack.ph, mobile 0919-079-3774
About Shawarma Shack. The original Buy 1 Take 1 shawarma brand in the Philippines began as a single food stall in 2015 in Divisoria. Through perseverance it has grown to over 700 franchised outlets nationwide.
24. Turks Franchise
Requirements: current images of the proposed location, a detailed location map with landmarks, valid ID, barangay clearance, an official bank certificate, three months of bank statements, an employment certificate if employed, company profile and SEC registration if a business owner, and an offer of lease if applicable.
Contact: marketing@turks.ph
About Turks. With over 15 years of operating experience, Turks is a leading shawarma brand recognized by major shopping malls nationwide. A top-tier commissary maintains consistent product quality. Since opening for franchising in 2016, Turks has grown to over 600 branches and 183 franchisees.
25. Fatboys Pizza Food Cart Franchise
Initial capital: ₱395,000 to ₱950,000.
Package includes: food cart, necessary equipment, initial stock of food and store supplies, comprehensive training for franchisee and crew, operations manual, and opening assistance. Minimum space is 4 sqm.
Contact: fatboyspizzapasta@gmail.com or fatboys@fatboyspizzapasta.com, (02) 358-8021 or (02) 940-9851 (area code 062: 7358-8021 or 7940-9851), mobile 0961-528-2222 or 0998-538-5530
About Fatboy’s Pizza. Fat Boy’s Pizza Pasta is a destination for lovers of pizza, pasta, and fried chicken, offering budget-friendly pizzas including reinvented Classic Pizzas with a sweet and tangy blend of tomatoes and spices on a signature handmade Neapolitan-style crust.
How to Choose the Right Franchise
With 25 options in front of you, the decision comes down to five questions.
- What can you actually afford, including reserves? Never spend your entire capital on the package. Keep three to six months of operating costs aside.
- What is the ongoing fee structure? A royalty of 5% on ₱400,000 monthly sales is ₱240,000 a year. Over a 5-year term that is ₱1.2 million, and it is charged whether you profit or not.
- What is the margin per transaction? A ₱39 snack sale and a ₱140 specialty latte need very different daily volumes to reach the same profit. Premium pricing means fewer customers for the same result.
- Do you get territory protection? Some brands with 600-plus outlets will place another branch nearby. Ask for the exclusivity radius in writing.
- How long is the term against the payback? If the contract is 5 years, you should recover your capital within 2.5 to 3 years. A 2-year contract with an 18-month payback leaves almost no profit window before renewal.
For a fuller walkthrough of the process, read how to start a franchise business in the Philippines. If you are weighing a food business specifically, see our list of food franchises under ₱1 million.
Hidden Costs Nobody Quotes You
The package price is not your total capital requirement. Budget for these separately, because no franchisor includes all of them:
- Security deposit and advance rent – typically 2 to 3 months plus a month advance. In a mall this can exceed ₱150,000 before you make a single sale.
- Mall percentage of sales – malls often take a share of gross sales on top of rent, which comes straight off your margin.
- Business permits and registration – DTI or SEC, barangay clearance, Mayor’s permit, BIR registration, fire safety inspection, sanitary permit, and staff health certificates. Our guide to starting a coffee shop business covers the full sequence, and most of it applies to any food franchise.
- Construction and fit-out – quoted separately by many brands. Get a written estimate before you sign.
- Working capital – three to six months of operating costs. This is the single most common reason new franchises close early.
- Utility deposits and power upgrades – equipment-heavy formats need dedicated power, and older commercial spaces sometimes need rewiring.
- Renewal fees – ask what happens at the end of the term. Some brands charge a full new franchise fee at renewal.
Realistic Payback Math
Franchisors quote payback periods. Here is how to compute your own, using a Hills & Valleys Deluxe Cart as the worked example. Replace every number with your own site’s figures.
| Line | Sample figure |
|---|---|
| Total capital in (package plus deposits, permits, working capital) | ₱700,000 |
| Cups sold per day | 90 |
| Average ticket | ₱140 |
| Monthly gross sales (90 cups, 30 days) | ₱378,000 |
| Less cost of goods at 38% | ₱143,640 |
| Less rent, staff, utilities, supplies | ₱155,000 |
| Less royalty (5% if the brand charges one) | ₱0 with Hills & Valleys, ₱18,900 elsewhere |
| Monthly net | ₱79,360 (₱60,460 with a 5% royalty) |
What This Means
At ₱79,360 a month, ₱700,000 of capital comes back in roughly 9 months. With a 5% royalty on the same sales, the same store takes about 12 months. That three-month gap is the royalty, and it repeats every year for the life of the agreement. Run this calculation on every franchise you shortlist before you compare their brand names.
How to Apply, and What to Ask Before You Sign
The process is broadly the same across brands: submit a letter of intent and application form, attend an orientation, get your proposed location approved, pay the fee and sign, then complete training before opening. Most brands ask for a resume, two valid government IDs, bank statements, and a vicinity map of your proposed site.
10 Questions to Ask Every Franchisor
- What is the total all-in cost, including construction, deposits, and permits?
- Is there a royalty fee, and what percentage of gross sales?
- Is there a separate marketing or advertising contribution?
- What territory protection do I get, and in what radius?
- How long is the term, and what does renewal cost?
- Am I required to buy supplies only from you, and at what prices?
- What support continues after the grand opening?
- Can I speak to three current franchisees, including one who is struggling?
- What were the actual monthly sales of your last three stores that opened?
- What happens if I want to sell or transfer the franchise?
Frequently Asked Questions
What is the cheapest franchise in the Philippines?
Potato Corner’s customized store starts at ₱128,800 and Hong Kong Style Fried Noodles at ₱165,000, the two lowest figures here. Be realistic about what that buys: low price points mean thin margins per sale, so the location has to deliver high daily volume. Among premium-priced concepts, the Hills & Valleys Deluxe Cart at ₱495,000 is the cheapest entry, and with no royalty it keeps more of each sale.
Which franchise has the fastest payback?
Of the brands that publish a figure, Waffle Time quotes 6 to 12 months, Siomai House 6 to 18 months, and Lydia’s Lechon around 16 months. A Hills & Valleys Deluxe Cart in a strong location, carrying no royalty, can return its capital in roughly 9 months. Treat all quoted paybacks as best cases and run your own numbers.
Which franchises have no royalty fees?
Hills & Valleys Coffee charges no royalty for the full 5-year term. 7-Eleven uses a profit-sharing model rather than royalties on sales. Most others either charge a royalty or disclose it only at orientation, so ask directly.
How much capital do I need to start a franchise?
Food carts start around ₱130,000 to ₱350,000. Premium beverage and kiosk formats run ₱495,000 to ₱1 million. Convenience stores and fuel stations need ₱3.5 million to ₱9 million. Add 20 to 30% on top of any package price for deposits, permits, and working capital.
Is franchising better than starting my own brand?
Franchise if you want a proven system, training, and marketing support from day one. Start your own brand if creative control matters more and you have time to build recognition from scratch. Our guide to starting a coffee shop business compares both routes in detail.
Which franchise is best for a first-time business owner?
Look for three things: a published all-in price, no royalty, and support that continues past opening. Hills & Valleys Coffee meets all three at ₱495,000, and the cart format keeps staffing to one or two people per shift while you learn the business.
In the dynamic sphere of franchising in the Philippines, the unique blend of tradition and innovation continues to inspire and drive growth. Whether it’s local businesses presented with a modern twist or international brands reimagined with a Filipino touch, this industry serves as a testament to the country’s resilient spirit and entrepreneurial passion.
Keep Reading
- Hills & Valleys coffee shop franchise – packages, inclusions, and how franchising with us works.
- Best coffee shop franchises Philippines – a head-to-head comparison of the coffee brands.
- Coffee cart franchise Philippines – the ₱495,000 Deluxe Cart in detail.
- Coffee franchise price Philippines – what each investment tier actually buys.
- Food franchise Philippines under ₱1 million – the food-only shortlist.
- How to start a franchise business – the application process, step by step.
